THEORY AND PRACTICE ON THE EFFECTS OF EXTERNAL FACTORS ON VIETNAMESE RETAIL ENTERPRSISES

Abstract

This study was conducted to systematize the fundamental theoretical basis of the external environment and analyze the current status of environmental factors affecting the business activities of retail enterprises. By synthesizing and analyzing secondary data, the research evaluated the simultaneous impacts of macro-environmental factors and industry-specific factors on retail enterprises in Vietnam. Based on the findings, the study provided specific conclusions regarding the influence of the external environment on the operations of retail enterprises. The research results are not only of high practical significance but also serve as a valuable reference for retail businesses in identifying and accurately assessing the mechanisms by which external environmental factors affect their business operations.