RESEARCH FOR DIGITAL MARKETING TOOLS IN INDUSTRIAL 4.0

Abstract

Digital Marketing is a field that changes and evolves every day. This poses great opportunities and challenges for marketers in updating and catching trends to take full advantage of Digital Marketing. Therefore, the study of Digital Marketing tools in the Industry 4.0 era to flexibly apply, embrace change and successfully deploy Marketing strategies in the Digital environment has become an important foundation for businesses. enterprise. This article clearly explains what Digital Marketing is, the most popular Digital Marketing tools in the digital age, opportunities and challenges of Vietnamese businesses when applying Digital Marketing tools in the industrial age. 4.0.