BRAND IDENTITY OF TOURISM AND HOSPITALITY FACULTY IN UNIVERSITY OF ECONOMICS TECHNOLOGY FOR INDUSTRIES

Abstract

In the current trend of educational socialization, building a university brand is a necessary condition to implement advanced university governance methods to improve and enhance the quality of training, building and affirming definition sign. The Faculty of Tourism and Hospitality - University of Economics technology for Industries recognizes that building and affirming the Faculty's Brand in the fields of training programs, human resources and communications in the current context is important. A need and also a protocol, consulted by commerce, determines the existence and development of the Faculty in general and the school in particular. Branding is also a way for the Faculty to introduce itself to learners and businesses, letting learners know, choose and use the training services provided by the Faculty; helps businesses have the confidence to link, cooperate in training and use human resources trained from the Faculty; At the same time, branding is also a criterion that can demonstrate the transparency of the Faculty's educational work in the current period.