THE IMPACT OF SOCIAL ENTREPRENEURSHIP ORIENTATION ON THE SUCCESS OF SOCIAL STARTUPS IN NAM DINH PROVINCE

Abstract

This study analyzes the impact of social entrepreneurship orientation on the success of social startups in Nam Dinh province. Using a mixed-methods approach, combining quantitative surveys with social enterprises and in-depth interviews with experts, the research assesses the role of the macro environment, internal business factors, and social entrepreneurship orientation in the growth of these enterprises. The findings indicate that social entrepreneurship orientation positively influences business success and serves as a crucial mediator between the macro environment, internal factors, and business outcomes. The study suggests policy recommendations to foster social entrepreneurship in Nam Dinh, including improving the policy environment, enhancing enterprise capacity, and supporting the social entrepreneurship ecosystem.