FACTORS AFFECTING EMPLOYER MOTIVATION AT COMMERCIAL BANKS IN NAM ĐINH

Abstract

Through a survey of workers working at commercial banks in Nam Dinh city, using quantitative and qualitative methods, the author has found factors that influence the work motivation of this group. These are factors such as income, working conditions, reward policies and promotion, business culture and work performance evaluation. From there, the study proposes a number of appropriate recommendations to motivate employees to fully exploit the potential of highly qualified, dynamic human resources willing to contribute and stay long-term with the bank.