SOLUTIONS TO PROMOTE E-MARKETING IN CRAFT VILLAGES IN Y YEN DISTRICT, NAM DINH PROVINCE IN THE CONTEXT OF COVID-19 PANDEMIC

Abstract

In the 4.0 era, the Internet has become very popular. At the same time, people are increasingly busy with work cycles, so having to spend time going to different stores to buy necessary things becomes a luxury. Therefore, the form of Marketing that businesses aim to gradually change from direct to online. Especially, in the context of the complicated Covid-19 pandemic, e-marketing has gradually become the lifeline for the business activities of many businesses, including craft villages in Y Yen district, Nam Dinh province. In the process of implementation, craft villages have achieved certain achievements, however, they still face many limitations that need to be removed, which are mainly caused by financial difficulties, low level of human resources, and poor ways of working. E-marketing implementation method is not effective. By surveying practice in craft villages in Y Yen district, a number of solutions have been given to help businesses promote effective E-marketing activities.