STUDY ON THE MODEL OF FACTORS AFFECTING THE COMPETITIVE CAPACITY OF ENTERPRISES PROVIDING LOGISTICS SERVICES IN HANOI CITY

Abstract

The competitive assessment model of logistics service providers identifies the factors and their influence, including (1) Organizational and management capacity, (2) Marketing capacity, (3) Human resources, (4) Pricing strategy, (5) Financial capacity, (6) Service quality). From there, businesses can assess their ability to maintain and improve their competitive advantages in providing services, expanding their network of operations, and effectively attracting and using input factors in order to improve their competitiveness. achieve high economic benefits and ensure sustainable economic development.