RESEARCH ON THE BRAND AWARENESS VIETTEL POST BY INDUSTRIAL GROUP - MILITARY TELECOMMUNICATION IN NAM DINH CITY

Abstract

Brand awareness is considered as one of the important criteria to measure the strength of a brand. When a brand achieves a higher level of awareness, it becomes more famous and has a higher chance of being chosen by customers. The study focuses on assessing the brand awareness level of people in Nam Dinh city towards the Viettel post brand. Primary data used in the study were collected on the basis of convenient sampling from 400 people aged 18-45. Descriptive statistical methods, Cronbach's Alpha test, exploratory factor analysis (EFA) and One - Sample T test were used in the study. From the research results, the author proposes some oriented solutions to improve the awareness of Viettel post brand in the near future in Nam Dinh city.