IDENTIFY FACTORS AFFECTING INNOVATION OF SMALL AND MEDIUM ENTERPRISES IN HANOI

Abstract

The article aims to identify factors affecting innovation in small and medium enterprises (SMEs) in Hanoi. The author conducted a survey of 100 SMEs, with 286 votes collected after screening and cleaning. The study has built a model including seven factors affecting innovation in SMEs: management factors, corporate culture, marketing, cooperation, institutions, financial resources, and creative human resources. The model has been tested in the context of SMEs in Hanoi. Experimental research results have identified these 7 factors that positively affect the innovation process in SMEs. The article contributes to improving knowledge to help administrators and policymakers devise measures to promote innovation in SMEs in Vietnam.