DEVELOPING NIGHT TOURISM PRODUCTS IN HA NOI

Abstract

In the field of tourism, developing the night economy is an important way to increase the attractiveness and prolong the stay of tourists in destinations. From the perspective of type, developing night tourism products is the basis for tourist destinations to create new, different and unique experiences compared to normal tourism products. By qualitative and quantitative research methods with primary and secondary data sources, the author has pointed out some limitations in the development of night tourism products in Hanoi such as small scale, not yet established. develop synchronously and take advantage of the unique and unique values ​​of tourism resources. From those findings, the author has proposed some solutions for Hanoi to develop unique and methodically oriented night tourism products.