BUILDING A MODEL FOR EVALUATING THE ATTRACTIVENESS OF HANOI TOURISM DESTINATION FROM POINT OF DOMESTIC TOURISTS

Abstract

This article summarizes the basic features of assessing the attractiveness of tourist destinations for tourists in general and domestic tourists in particular. The topic delves into research and builds a model to evaluate the attractiveness of Hanoi's tourist destination based on its own characteristics. The model is the basis for suggesting and recommending policies for local authorities, tourism managers, local communities... in order to develop Hanoi's tourism, develop in a sustainable way, contribute to the growth and economic development of Hanoi in the future.