THE IMPACTS OF SOCIAL RESPONSIBILITY ON VISITOR SATISFACTION AT HANOI TRAVEL ENTERPRISES

Abstract

Social responsibility is an interested research area in Vietnam, in tourism this issue is of special concern since the tourism industry issued standards on responsible tourism. The article focuses on building a theoretical basis and analyzing customers' perceptions about the social responsibility activities of Hanoi travel enterprises and its impact on the satisfaction and attitude of tourists towards the businesses. Research results show that visitors' perceptions of CSR have a positive impact on their satisfaction and have an indirect effect on customer attitudes.