STATUS OF STUDENT’S SKILLS IN RECOGNIZING COMMUNICATION OBJECTS IN ECONOMIC ACTIVITIES

Abstract

For economic activities, knowing the object of communication helps the communicator to proactively and best understand the object so as to have a persuasive plan and adjust it to increase communication efficiency. The results of the study on a group of 330 students by the method of questionnaire interviews and hypothetical situation analysis about the actual situation and the level of awareness of the communication object showed that the students self-assessed their awareness about communication objects at a fairly high level (very complete level), (average rate = 2.15/3; LC = 0.32). Among the skills related to the recognition of the communicative object, the content of the skill of collecting personal information of the communicator is rated higher by the students than the content of the skill of determining the level of understanding of the communicator and determining the level of interest of the communicator. The self-assessment of the full level of skills helps students to know themselves, recognize the advantages and limitations for learning and self-practice skills in order to shorten the gap between the academic environment and social reality.