DEVELOPING CREATIVE TOURISM IN HANOI

Abstract

Creative tourism is a relatively new field that has not had much research in Hanoi despite the great potential for developing creative tourism in Hanoi. Conditions for creative tourism development come from the supply and demand sides. Supply conditions are the tourism resources, human resources, tourism environment, and innovative tourism products that a destination has; demand conditions are consumers' needs and ability to pay for creative tourism. The article analyzes the current situation of creative tourism development conditions in Hanoi, thereby proposing some recommendations on creative tourism development in Hanoi, contributing to the development of tourism in general in the area.