PROMOTING RURAL TOURISM ENTERPRENEURSHIP FOR THE SUSTAINABLE DEVELOPMENT IN MY DUC DISTRICT

Abstract

Entrepreneurship is considered a central driver of economic development, as it generates growth and serves as a vehicle for innovation and change. Tourism is one of those economic sectors that needs a drastic diversification of products and services to meet growing new types of tourism needs, including opportunities for more sustainable tourism. My Duc district, a tourist destination with many natural and cultural features, was selected as the study area. This is an agriculturally intensive area with potential for rural enterprise development. However, the business environment and culture in this area is still poor. That is characteristic of this rural community. The article presents the results of the SWOT analysis on the development of rural tourism startups in My Duc district; from there, propose some recommendations. Proposal to solve the obstacles to sustainable oriented start-up development in rural tourist areas.